Love marks is the use of making your buyers have a connection to what they are buying to be more profitable. It’s the idea of “They don’t understand what we have” the point of it is to make you think of a stronger emotional bond when you think about this product. This can work by not just having an emotional bond with the product but convincing yourself that you do not fit in if you do not have this or are associated with a certain product. This is a smart way of marketing because you are getting rid of just the surface level of what the product does or can do. Using love marks you are going deep of what the product or company means to you and how it has changed in you in one way or another. It's trying to separate itself from an intangible thing into a real emotional bond with you. I have been affected by this strategy through the comapny of Disney. It is no serect that disney holds a place near and dear to a lot of people's hearts. For some people it's the reason they get into animation as a career. Personally, Disney was one the first things that I was exposed to. It was so bad as a kid I would refuse to watch Nickelodeon because I was so dedicated to Disney that it felt I was cheating on a company if I watched anything else. Disney wasn’t just a show or toy it was my childhood. One of the traditions that my mother and I do is that the day before my birthday we go see Disney on Ice and each time I always end up listening to Disney soundtracks or re watching Disney movies. Even now as I have mostly grown out of my Disney phase, every time I see something with Disney’s name I want to go see it. It’s not just me either, there’s a reason why Disneyland is called the “happiest place on Earth.” I believe that Disney knows what they are doing as Disney is a something that a lot of people grow up with because it was everywhere on children’s Television and movies and knowing that kids are young and impressionable so they are aware that they will attach on to Disney and that emotional bound will never truly go away.
I really liked how you included your own personal connection to Disney, as it makes your point about Love marks more clear. I can definitely relate to you! I believed in the messages that Disney presented too. I valued the pleasantries of pixie dust, lamps, and other magical objects, believing that with these, I could accomplish anything. Don't get me wrong, but I can't think of a single person who dislikes Disney. I think the reason why it is referred to as "the happiest place on Earth" is because Disney depicts nothing but happiness and creates emotional relationships/connections. There is common pattern in every Disney movie and show: love and happy endings. Is there any other themes beyond those two? I find that these two common themes get stuck in our brains and are the first thing we think of with anything associated with Disney. I get emotional when I see a cute Disney character, which leads to an infatuation. Love marks even make the amusement park a place where people can imagine and live their flawed happy ending so they can relate to the characters in Disney movies. Maybe they should call it "Happyland" instead.
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